Authentic Style When the clothing company Coldwater Creek moved its design operation from Midtown to Soho last November, Elena Petrocco, the company’s vice president of product design and development, became the lead designer on the project. With a background in theater-set and interior design, she was uniquely qualified to shape the new workplace, which, at approximately 2,743 meters (9,000 square feet), would provide the employees more room than their old digs and be an inspirational environment refl ective of the brand’s sensibility. Coldwater Creek began in 1984 as a home mail-order business. Since then, the Sandpoint, Ohio-based company has become a leading retailer of women’s apparel, selling its clothing and jewelry through its catalog, e-commerce site and a growing number of stores. “We’re not what you would call a cutting-edge company,” Petrocco admits. “We represent simplicity in our clothes.” That simplicity translates into everyday pieces that can be mixed and matched and worn with easy confidence.
The relaxed ethos comes through in the eclectic and airy feel of the new offices, which juxtapose modern furnishings with earthy materials. The narrow width of the loft space required an open-fl oor plan, with the few enclosed offi ces separated by glass walls. As a result, Petrocco says, “We needed freestanding furniture that would look beautiful from 360 degrees.” To her, USM Haller seemed an obvious choice for that reason and because of its pure functionality – a defining characteristic of Coldwater Creek’s no-fuss style.
For more contraction inspiration or questions please feel free to contact Jonathan Auty our Contract Sales Director.