For every one of the million of products we use to improve the quality of our lives, there are associated environmental, ethical and social consequences. While some products have a small environmental bearing, others consume finite resources in vast quantities and are produced under conditions of labor abuse and environmental damage. As mature consumer societies are increasingly dominated by (physical) abundance; by saturation; by experiences; by virtual worlds; by individualism; by feelings of guilt and concern about the side-effects of unbridled consumption, status is to be had in many more ways than leading a somewhat dated lifestyle centered on hoarding as many branded luxury goods as possible. Mater - latin for mother - is a Danish design brand and recognized and applauded as global pioneer in creating sustainable, eco-conscious, socially responsible design.
Some products lead short, miserable lives, destined for one-way trip between the retail shelf and burial in a landfill site – cradle to landfill. To overcome this, we must strive for products that survive the test of time by stripping them of ‘faddishness’ and temporaneity and creating instant classics that consumer will want to cherish and can maintain – cradle to grave. Creating classic, timeless and durable design has been at the heart of danish practice and will be kept in check when commissioning designers both danish and international talent. A Mater product should be timeless, alluring, sensual, warm and durable while striving to be as responsible and transparent about production as possible.
Mater explores communities of non factory production and small scale production by connecting commissioned designers with local craftsmen with unique skills. Skills that may or may not be on the verge of losing out to more industrial methods of production. We explore materials and productions methods that are friendly towards “mother earth” without compromising on the design aesthetic. Some products are made entirely by hand using only simple tools.
Our commitment to a better world is routed in the designs and our business ethics. We are committed to implement or motivate sustainable production choices within the entire production chain. We will always prioritize ethical committed suppliers above all others and welcome all sorts of initiatives. An ethical choice of material such as recycled, renewable or certified wood, recycled aluminum, low energy light sources or working with material that stems right out of “mother earth” and the communities we work with, act as our source of inspiration. Make no mistake, we apply a ruthless commitment to capitalism and not philanthropy, and we strongly believe that change must be driven by profits. We Mater and one of its local partners have
actively participated in the sustainable initiative Susbiz India which has improved production techniques, the work with recycled materials and conditions for craft people. We invite you to study the official site for the program www.susbizindia.org. The program was partly funded by the Danish government investment program for developing countries – Danida.