Your Rocky Mountain showroom for modern furniture and kitchens representing: B&B Italia, Bocci, Cassina, Dedon, Flexform, Ligne Roset, Minotti, Poliform, Roll and Hill, USM and Walter Knoll.

2535 Walnut St
Denver, Colorado 80205
United States

303-296-1495

Your Rocky Mountain showroom for modern furniture, kitchens, closet systems, lighting and accessories, representing: B&B Italia, Bocci, Minotti, Poliform, Flexform, Hastens, Roll and Hill, USM, Ligne Roset and Walter Knoll

Journal

 

 

New To The Showroom - Apparatus

Tyler Hardie

Looks like we aren't the only ones excited about what is coming out of the Apparatus Studio. 

In one room of the new Apparatus showroom on West 30th Street in Manhattan, artisans polish raw brass by hand, meticulously applying finishes to create a patina that looks decades old.

In the next room, someone cuts leather and horsehair, and a few steps away, others labor at workbenches, methodically assembling the various pieces into sculptural light fixtures that conjure up a vague industrial past and are imposing enough to transform a space.

“This is the heart and soul of the operation,” said Gabriel Hendifar, 34, who owns the firm with his fiancé, Jeremy Anderson, 40. “Every single component that goes into every single fixture passes through all of these hands.”

In roughly five years, Apparatus has grown from two guys building light fixtures at their dining table to one of the most talked-about American design firms, with a staff of 35, a 10,000-square-foot studio and showroom that officially opens here later this month and a second showroom in Milan.

And all the while, Mr. Hendifar and Mr. Anderson have remained steadfast in their commitment to maintain control of the entire process — not just the design, but the manufacturing, sales, packaging and marketing.

Continue this great article by the NYTimes here.